By The Way, Here’s How To Wash Your Jeans

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The folks at Philly’s own Norman Porter Company — who make beautiful jeans and other things in Fishtown — might have broken a decades-long city-wide spell by producing the above postcard that actually has useful information on it. Use the above for properly (and, though they don’t say it, seldomly) washing your finest denim. This also seems like a fine activity for those of us who like to drink at home, alone, and need something to do with our hands in between drinks.