Philadelphia’s grand 4th of July concert on the Parkway, which last year featured The Roots, Lauryn Hill, Daryl Hall, and only three people shot (thankyouverymuch) will now be on an even grander stage: VH1, the E! of channels that once had a music angle. Adding to the hundreds of thousands of people drawn to the parkway for the concert will be VH1’s established viewer base of a few dozen people who really need to change the batteries in their remote. According to Billboard, this year’s Philly Fourth of July Jam “is partnering with VH1 for exclusive broadcast, digital and live streaming rights. The concert will be available to viewers nationwide through live broadcast on VH1 and high-definition music channel Palladia and live streaming on VH1.com.”
Tom Calderone, president of VH1 and Palladia said, “We are plussing the 4th of July holiday for our VH1 viewers with simply one of the best and biggest concerts of the summer. We are so looking forward to sharing the city’s musical and historic heritage for all the music lovers around the entire country to enjoy.” The talent for the show will be booked by both the Philly Fourth of July Jam executive team and VH1/Palladia, so expect to see some friends of The Roots alongside VH1 faves, all introduced by stars of such VH1 hits as Mob Wives, Basketball Wives, and Hollywood Exes. It’s a nice way to class the whole thing up.