PhillyMag Gives Up, Buys A Social Media Firm To Handle All That Computer Stuff For Them

Here’s one way to throw money at PhillyMag‘s longstanding Internet Everything problem: Just buy an already existing social media house. “A significant portion of our web traffic is driven by social media now and we view that this partnership will help us further engage and develop our community utilizing the strategy, insights, and analytic tools that Slice brings,” David H. Lipson, president of PhillyMag parent company Metrocorp said, looking down at his hand-printed index cards only a few times.