Redbox, the movie-rental-kiosk business that (along with Netflix) unceremoniously kicked Blockbuster into a shallow grave, is now branching out into the live events game. Redbox Tickets, which launches today in Philadelphia, allows you to buy tickets to live events either online or at your local rental kiosk.
The first offerings include Carrie Underwood’s show at the Wells Fargo Center, the Pennsylvania 400 at Pocono Raceway, Villanova Football games, and Philadelphia Film Festival screenings. We spoke to Jared Brach, Marketing Director for the Film Festival, and he told us that Redbox came to them looking for partners for the launch of Redbox Tickets, and the timing was perfect. Tickets for screenings are offered on Redbox for the same price they are everywhere else, with an additional $1 Redbox charge. Tickets for 15 screenings are available now (including The Silver Linings Playbook, Not Fade Away, and Beware of Mr. Baker) with the possibility of adding more if the initial roll-out is a success. Tickets purchased can be printed out at home or, in some cases, picked up at the event.
The Philadelphia Film Festival runs from October 8th to the 18th, and you can view the entire lineup over here.