Don’t BroLibs Me If You Don’t NoLibs Me: This Moment In The Continuing Growing Pains Of Northern Liberties

For the most part, What We Talk About When We Talk About Northern Liberties is, at this point, a known quantity. How it is, due to police districting, a perfect petri dish for opportunistic crime. How rapid development there is a mixed blessing. How the art-based communities that had settled there a decade or so ago have mostly been completely priced out of the area. Et cetera. But what we don’t talk about is the back end of a lot what we do talk about: How circumstances have gathered in such a way that Northern Liberties is, sociologically, a city divided within itself (to say nothing of the poverty that presses against from the north and west sides).

Today, there are two populations living at odds with one another in Northern Liberties. There is the landed gentry who speculated there well before the boom in the mid-2000s and regard the place as Society Hill II, with all of the sense of entitlement that would suggest; and there are the BROS, post-collegiates who live inside the paper thin walls of Bartland and its outlying provinces and regard the place essentially as college without the rules. There is NOLIBS, which generally specializes in saying “NO,” and there is BROLIBS, which specializes in… bros.

And while both communities carry deep flaws, we’re going to have to side with NoLibs, as opposed to BroLibs, every time. Sure, the NoLibs side is quick to complain about most everything on the NoLibs message board (devil’s advocate: that’s what it’s there for?), these people will never ever get over that the SuperFresh is not a WholeFoods, and they generally have a somewhat deluded sense of what they bought, and where. But we’ll say this for them: They are an actual community. They are home to one of the strongest neighborhood associations in the city. And they basically willed themselves into the once-laughable Society Hill II status that they now almost legitimately have. And all of it in basically two decades: from blight to might. It’s crazy; have you ever seen anything like it? And to their eternal credit, they’re even having their own Take Back BroLibs Rally this weekend. It’s gonna be great. Everyone you know will be there.

On the other hand, the Bros are basically the antithesis of community. They treat the city as a theme park, and when shit heads south, they’ll be the first to go. In the meantime, they’re fucking ruining everything. They’re tourists with leases. Take last weekend, for instance: Big Bro-Fest in the Piazza for one of those 104.5 FM free concerts, in which the Bros In Residence convened with their bro-thren in the bro-burbs. And how did it go? A total mess. A shitshow. (That it was headlined by an Icelandic Edward Sharpe & The Magnetic Zeros cover band is kind of funny, when you think about it; it is a universal bro irony that bands that bros like are almost invariably populated by people bros would totally fuck with if they saw them on the street.) The complaining on those two threads we just linked to is only just ramping up, but we already know what will come of it: Exactly nothing.

See, in the NoLibs VS. BroLibs war, at the moment, the Bros have this thing on lock. They’re an economic force unto themselves, and they have untold numbers of reinforcements lying in wait just outside the city limits. They can turn a bar from new to completely unfuckingbearable in 20 minutes. They have the upper hand. And for the moment, we must live beside them. But it will not always be like this. Like the favored dog of the bros, the bulldog, each generation of bros has a short life span. The bros that are currently living in My First Apartment In The City In The Piazza are, as we speak, morphing into other creatures: Many will become fathers and beat a hasty retreat back to the broburbs; still others will come out of the closet and be reborn as Mainstream Gays; and some will, God bless them, take notice of their surroundings, learn some things about the world and about themselves, and become our very favorite variety of post-Bro byproduct — The Reformed Bro. And that quick, a new generation of bros will come to the city, where it will become bro de rigueur to settle in, say, Fishtown, where they’ll simultaneously do better than the hipsters did there while also realizing how much work they really will have cut out for them there.

Our point in all this? Why, it’s simple: Hang in there, NoLibs. All bros must pass.

  • http://twitter.com/realsteveeboy steveeboy

    ah NO WONDER! 

    went to the Kenzinger Clam Bake at JB’s and the whole Girard and Frankford nexus was a complete bro down with bros all over the place…  I mean just walking into streets, no regard for bikes or cars or buses, jay walking at random.  and this was JBs, EGG, Frankford Hall…

    EVERYWHERE JUST BROS!!!

    We beat a hasty retreat back the Lost Bar…

    NO MO BROS!!!

  • thegreengrass

    I think “bro de rigeur” is my favorite new expression.

  • http://www.facebook.com/people/Chris-Flip/8217830 Chris Flip

    Well said.

  • https://twitter.com/#!/i/connect Tyler Woods

    Do y’all really just write the same shit over and over again?

    Yeah, the bros are annoying in NoLibs, but like…so?

  • Aimee Viggiani

    I absolutely love living in NoLibs but living on the lower half of second street feels like the Tale of Two Neighborhoods. Liberty Lands, community centers, chill bars  etc you really have a sense of community down here, whereas I barely even go up to teh north half except to walk my dog. (and pretty much never on weekend nights).   Very well said and completely spot on:)

  • c4seyj0nes

    I think your map has the wrong neighborhood highlighted. NoLibs is a bit farther south then that.

  • http://pulse.yahoo.com/_TBLQ2JX4WOJJWAGL3BZPZG5UGU Jane

    I’ve been there 6 years, but they broke me. I’m leaving in a month. 

  • Joseph Golderer

    bros and hippsters really aren’t that different.  

    I love this City, but spent the majority of my 20′s treating it like the Vet Parking lot.

  • 1980CHAMPS

    I blame that shitty, unfunny Its Always Sunny for bringing these douche nozzles into the city.

  • mitchdeighan

    When Northern Liberties looked like it’d been struck by an atom bomb – crumbling buildings and relatively few inhabitants – did that translate into a sleepy backwater?  NO WAY.  Those were the days when you got f***ed whether you were coming or going, if you were simply trying to encourage constructive change.  You think the “bros” are bad?  Then you’re living in a dream world.

  • Eaxjunk

    “They’re tourists with leases.” Kind of like hipsters. Hipsters are ruining everything in Philadelphia way more than bros… and I don’t like bros one bit. But at least bros can manage to get real jobs and cover up their tats long enough to make some money and invest it back into the city unlike the leeching hipsters who destroy every single once-upon-a-time-this-was-cool-bar. Oh, and let’s not forget South Philly, they’ve somehow managed to turn all of South Philadelphia into an unenjoyable smorgasbord of twenty something Nostalgic For No Reason losers.

  • http://twitter.com/NFR_PHL chris dougherty

    Yeah, I think the hipsters and Mexicans are in league.  They’ve turned all of 9th St. into an amazing, nostalgic facsimile of Puebla.  Blech!

  • http://www.facebook.com/profile.php?id=1681067241 Chente Alleva

    Everyone needs to seriously get the fuck over themselves. I wonder if most bros like being called a bro. Do they call themselves “bros”? Whereas the “newspaper” would regard me as a loosely defined hipster. (not that i mind) I’m part of the art community, have a job bar tending, a musician and DJ. I also give a general shit about my neighborhood and try to be part of  growing neighborly interaction here in South Philly, even though I rent and have no intentions of buying property here. Au contraire to what the general consensus thinks about what hipsters and bros are, plenty of us are grouped in with the trust fund kiddies that chug PBR  just like their bud light and jager bonging, tailgating counterpart. Enough about managing tattoos and shit too. This is Philadelphia, one of the most tatted up cities around the globe, get over seeing art on peoples skin. Can’t we get over our differences and  try and maintain some fluidity rather then writing shit like this article that just gives us extra reasons to tear each other apart. Lets get it together people.

  • posterr

    wow…and this is what qualifies as news in philly. once you enter into a conversation about COOL you’ve already lost the battle. bros, nos, hipsters, wtf…you all suck! everyone in this city is so concerned with doing something COOL and being viewed by others as such that they have absolutely no soul. philly seems like the biggest and worst high school cafeteria ever. maybe if we focused less on being cool philly might actually produce something of substance. at the moment this is a city of bickering morons that has become the laughing stock of the nations major cities. but it’s all good…we’ve got bikes, tats, greasy food and a pseudo green movement. maybe one day we’ll figure out what actually matters.

  • posterr

    wow…and this is what qualifies as news in philly. once you enter into a conversation about COOL you’ve already lost the battle. bros, nos, hipsters, wtf…you all suck! everyone in this city is so concerned with doing something COOL and being viewed by others as such that they have absolutely no soul. philly seems like the biggest and worst high school cafeteria ever. maybe if we focused less on being cool philly might actually produce something of substance. at the moment this is a city of bickering morons that has become the laughing stock of the nations major cities. but it’s all good…we’ve got bikes, tats, greasy food and a pseudo green movement. maybe one day we’ll figure out what actually matters.

  • posterr

    wow…and this is what qualifies as news in philly. once you enter into a conversation about COOL you’ve already lost the battle. bros, nos, hipsters, wtf…you all suck! everyone in this city is so concerned with doing something COOL and being viewed by others as such that they have absolutely no soul. philly seems like the biggest and worst high school cafeteria ever. maybe if we focused less on being cool philly might actually produce something of substance. at the moment this is a city of bickering morons that has become the laughing stock of the nations major cities. but it’s all good…we’ve got bikes, tats, greasy food and a pseudo green movement. maybe one day we’ll figure out what actually matters.

  • Ryan Daggett

    This article is a joke.  I don’t prefer the “bros” either but this is part of growth.  The neighborhood is exploding, and some in part is due to the bros coming and spending their money here.  Out of all the populations currently existing in Northern Liberties, you single out the “bro”?  Tell me more about how nice your Ivory Tower is.

  • http://profile.yahoo.com/FDYT2V3XRQSKCUNX7CRORTA5E4 Alexis

    Last time I checked it was a GOOD thing to have young adults settling in your city. Perhaps we should consider the fact that people under the age of 40 are choosing to live here as a positive thing instead of snubbing our noses at change, as we Philadelphians so typically do. 

  • Gina Lavery

     this.