It’s Always Sunny In Philadelphia’s Final And Total Induction Into The Douche Class To Occur At — Where Else? — Xfinity Live
You could argue that, back when It’s Always Sunny In Philadelphia debuted in 2005, we knew less about the Douche Class than we do now. Seven years on, an awareness of the ways and mores of the Modern Douche informs at least some small part of every day, and we now don’t quite understand how we ever gave this show such a hall pass, with its already-dated style of humor and very real possibility that it’s done real harm to the way Philadelphians are regarded outside of our borders. Well, we do understand at least some part of it: We were happy that there was a national, non-reality TV show based here. And sure, there are some hella funny episodes, but what the show has come to stand for (white coarseness, wrapped in an Eagles bow) is not a pleasant or pleasing thing.
About that: With the the eighth season the show set to air Thursdays at 10 PM beginning October 11, the Always Sunny promo machine is ramping up again here at home with something they’re calling “The Sunny Challenge,” presumably because “Douchebag Olympics,” though true, wouldn’t be a great branding fit. On the afternoon of Saturday, August 4 at Xfinity Live, members of the Philadelphia area’s Douche Diaspora will gather to compete in games with names such as Mac’s Lucky Hockey Puck Shot, Jersey Shore Dunk Tank, Charlie’s Garbage Dive, Frank’s Rum Ham Toss and Dennis’ Speedo Relay Race. All participants will receive a limited edition Sunny Challenge t-shirt, we are told.
May the odds be ever in their favor.
BONUS ROUND: And while we’re at it, Mac’s Tavern kinda sucks, too.