Rant: Everbody Leave That Poor Girl From NPR Who Never Bought A CD Alone

All this week, we have looked on in minor terror and major dread as we have watched some of our more indie-damaged brethren — call them the High Fidelity generation — going on Facebook and tearing poor, young Emily White a new one. Ms. White has found herself the target of what feels like a thrice-annual music-snob witch hunt wherein somehow, within the cozy confines of Your Indie Friends, a link gets passed around with enough disgust that it seems like it’s OK to crucify some poor person who was bold enough to speak against the tribe. What was the crime that so brought the hammer down on White, a summer intern at NPR? Admitting that, despite having some 11K songs in her iTunes, she’s never really bought any music and doesn’t have all that much interest in buying music — or at least not in the traditional way. Cue firestorm. How could she?

This affronted tone definitely characterized this blog post by Cracker’s David Lowery, who trotted out his dead friends Vic Chesnutt and Mark Linkous in an effort to shame Ms. White into the erroneous belief that, had she been forking over money for CDs for the music-consuming portion of her early-20s life, these guys would still be alive. Eye-rollingly specious arguments like this have characterized the outrage directed towards White this week, and let there be no mistake: They are all bullshit. And whether you’re a member of the entitled and apparently oh-so-embattled Indie Rock Establishment or just some bitter thirty- or forty-something frothing at the mouth about this, we tell you this, honestly and truly: You really ought to be ashamed of yourself.

For one, this is a generational difference: Today’s twentysomethings have grown up in a strange overlap in the way music is listened to and consumed, and if they’re not playing music the way you do, there’s nothing wrong with that. And in fact, White’s column — which is now national music news — provides a teachable moment to anyone over White’s age who is somehow still in the music business. For the penny has dropped: We now know (many of us have already known) that this generation is not really big on purchasing music contained in a physical format. BUT. Do they buy t-shirts? Concert tickets? Most likely. The point is this: In the new reality, the merch has been completely divorced from the music. AND THAT IS FINE. There is nothing wrong with that at all. Let us be more democratic, as artists or producers, in the way we attract fans. Let the music be heard! No one could ever own it anyway. If you were standing face to face with this kid, and she was like, let me hear that, would any of us actually say no? Never! All of this pissing match is about a very misinformed notion about the nature of music that always tries to tie itself to a format, and fails every time. To her credit, White does address this in her piece: She wants artists to be paid ethically. Everyone does. So stop acting like she’s a Justin Beiber fan who doesn’t know who the Beatles are. This kid is on your side. Or at least, she was until you fuckfaces just got all Jack Black on her.

  • won226

    150 yrs ago somebody discovered that you could record a musical performance and sell that recording to consumers as a way to generate income.  The digitization of music has complete destroyed this revenue stream, get over it ppl.  You want to make money off of your music? Make sure it’s actually good, and then your fans will show up at your shows, and buy merch.

  • Dustyn Christofes

    Personally, the last thing I need at this point in my life is another fucking t-shirt with a band name printed on it. 

  • http://www.facebook.com/larrywest85 Larry West

    ….writes the people who have their studio in a record store.

  • philebrity

    Yes! Consider it, though: In its present incarnation as a possibly-impractical-but-rewarding piece of fandom, vinyl as it stands today is a great example of how fans engage with music on a merch level. Does anyone believe that buying an LP today and downloading something are the same kinds of activity?

  • EmmKay

    Agreed. Even though those fans don’t buy music, they do still LOVE music and will support artists in other ways. This is why people pledge $15 on Kickstarter for a signed postcard from the road. Adapt. 

  • Dustyn Christofes

    I bought records (vinyl) during my transition period between buying from the cloud and holding onto the idea of my thousand-CD music collection, because I felt bad about abandoning the record stores that used to be a huge part of my life. Then I got rid of all my CDs because: who needs that much junk around the house? 

    So then you buy in fully to the digital world, you plug your mp3 player into your car, into your speakers at work, into headphones as you travel. You beam music off of it over Airplay to go through your home stereo system. And then? What I discovered was that I had a ton of albums I had played maybe once, some never at all. It didn’t make sense to. You use it to obtain a digital copy if none are provided, and then shelve it forever. Those records were merely a symbol, a proof-of-purchase, and were otherwise generally useless and as such a total gigantic waste time, money, paper, plastic, carbon emissions, and physical labor. 

    Vinyl is no different than CD, and if you believe otherwise you have been tricked by people who’s job is to sell you non-existent Authenticity wrapped in a nostalgic package. 

    The idea that buying digital music is somehow less valid than purchasing a physical object you neither need nor even use is flat-out dumb. The idea that digital distribution has made recorded art unworthy of compensation is very obviously also dumb. 

    The requirement that artists, in order to continue making money off their art, must either 

    A) create art that can be performed live, with all the requisite managing, budgeting, and job/relationship destroying aspects that come with that, 
    or
    B) create other, tangential but unrelated works of art, to sell in place of the art they actually make

    is honestly depressing, and you should probably feel at least a little bit ashamed about your massive sense of entitlement.

  • philebrity

    Real life is not like Fugaz– … oh, it’s just too easy.

  • Nate

    1. It is NOT FINE that “merch is completely divorced from music”! Who are you to tell people that they need to sell t-shirts and other horseshit to make ends meet? I don’t want t-shirts myself. There are entire demographics that don’t wants t-shirts. Not every genre caters to people looking to cover their bodies in one brand or another. Look, if Bieber has fans that will buy his latest fragrance — that’s great — but don’t tell us that sellout cross-marketing bullshit like that is how we have to survive. If that’s the best you have, prepare yourself for a shockingly one-dimensional palate of music.

    2. Touring makes money. Increasingly true in many cases. But again who are you to tell someone that they need to leave their family for 250 days a year in a shitty van to support your copyright infringement? I think the most compelling artisting argument against this is that recorded music doesn’t always translate to live performance, nor should it be forced to. Not all audience types want to see music performed live. Artist’s who are forced to spend years on the road, will spend less time recording music. It may be great for some, but it’s certainly not for all. Imagine all of the classic albums that never would have been made if they needed to be performed live.

    3. Money from record purchases (as well as movie tickets, and tv ad revenue) support the people who produce records (and tv shows etc.). Duh, I thing we can all agree on that. But what’s always overlooked is the people– other than the artists–who make their living playing a crucial role in producing music recordings. For example: we may care about the farmer who grew the ingredients in the food we eat, hopefully we care about our server, and the chef preparing the meal — but we would never expect the restauranteur to keep all the money! People who make things happen deserve to get paid. Why should the creative economy be any different? I would expect a recording engineer, or a mixing or mastering engineer, or the software developers at DigiDesign to get paid – just as I would expect a newspaper photographer to get paid. And I would expect the writers of my favorite TV shows to get paid. When we download episodes of Mad Men on a bittorrent site, the only people getting paid are the fat cats at Google, Comcast, Verizon, Apple and Microsoft who earn on: Ad revenue, ISP dollars, Cellphone Bills, Computers and ipods.

    4. “it’s a generational difference” Well of course it is — THAT’S WHY WE’RE TALKING ABOUT IT. The decision for this generation to spend their cash on cell phone bills and not music, is their prerogative — but don’t call foul when people speak out against the culture of trying to have your cake and eat it too. I would never expect a whole generation to stop tipping their servers when going out to eat simply because they got a new cell phone. “New things for kids to spend their money on” will always exist – nobody is disputing this, so shut up about it. The day an entire demographic shafts me on my work, and their excuse is basically that “Apple gets paid first,” is the day that I reconsider whether or not to continue creating. And I for one, think it’s sad to come out on the other side of this argument — where you in effect, defend the profits of the multinational corporation over the profits of the creator.

    My generation dubbed the shit out of everything. In any given friend group or scene of 20 kids there might have a single purchased copy of a record, it’s not something to be proud of — but it’s SOOO much better that what we see now, where almost nobody pays for creative works.

    5. We’re already seeing the effect of this in the TV and film world. Free broadcast TV is getting dumbed down(or cancelled), and networks are replacing quality content at an insane pace. The product placement boom in tv/film, for instance, is a near-perfect analog to the touring/merch argument. Even the pay-out-the-ass cable shows are not immune to this. Bit torrenting new movies has a measurable effect at the box office… and we wonder why all the new studio movies look like sugary, endlessly-rehashed commercials. And why are there are less and less smart, original films…. it’s because we’ve made the same argument that we give to bands: “you need to create a new business model, sell more merch.” More superhero movies with superheros printed on all of your fastfood packaging. Thanks. But, see what happens when PT Anderson trys to get Joaquin Phoenix’s face on a 32oz. Bugerking cup. It’s a joke, and I don’t want it happening to my music.

  • http://twitter.com/JME0909 John Ellis

     I do think “free” music just allows us to download of a lot of crap we only listen to a few times that we’d never buy if that was the only of hearing it.

    But the wanting “artists to be paid ethically” clashes with the “everything for free anytime, anywhere” ethic of modern music consumers. Actions speak louder than words. If you want artists to be compensated, then compensate them.  The magic fairy isn’t going to sprinkle pixie dust and compensate the artists you like. It’s not like you are powerless with your hands tied.  By never paying for music, you are in fact indirectly stating “I don’t give a fuck if artists get compensated, I just want free shit.” 

  • Timcredor

    Please.  It’s easy to say “get over it” and “this generation has come up in a time when the consumption of music has changed” when it’s not your music they are stealing.  No one is a slave to anyone else such that anything they produce can be consumed for free.  Any thought otherwise is rank ignorance.  

  • Tvox

    I’m confused about the line you are drawing here with music.  So say you’re a novelist and some dude gets your book for free off a torrent site.  You’re supposed to make t-shirts and take it on the road, man?  Is your new monetizing strategy agreeing to a Burger King ad popping up every 5 minutes on my iPad and the author getting .003 cents?  What about the movie you made or the game you created or the computer program you wrote? 

  • won226

    What’s ignorant is to enter into the music industry expecting to make money off of recordings of yourself. That business model is dead. It had it’s run of 100 + years, and now does not work anymore. All the lawsuits/grumbles in the world won’t change that…

  • Rcollerd

    Of course Philebrity is going to side with White.  Their whole business model is based on not paying people.

  • cplannan

    So, I’m 25.  I buy my favorite bands records, tickets, etc (same with writers).  Anything stolen or streamed is only opening the window for me to later give you money if I like what you are producing.  

    And the Internet has allowed like 200k bands to exist, right?  It seems to be a better alternative than praying that a major label will like your band or shillingCDs that you produced yourself for $10 in the back of a bar and selling 9 of them.  

    I’m a writer, and I would prefer to have my stuff published where 10k people might read it instead of my friends paying me $5 for an anthology of my blog. 

    Let’s not pretend that the 20somethings don’t support the arts.  They support them more than ever!  More people are into non-corporate controlled music, writing, visual arts than ever before.  Obviously, it sucks a little bit that people steal/copyright infringe, but why stubbornly castigate that while making no cash?  Plenty of people are making wealth off the new model, it’s still hard and still kind of fair.  

  • philebrity

    I do not pretend to have all the answers, buddy, but I’m also not gonna pretend like this particular ship has not sailed.

  • guest

    I always find it really, really f*cking funny when musicians and others who claim to be artists and generally of a liberal, non-consumer focused tribe prove themselves to be just as consumer/money driven as anyone else. 

    Like a professor complaining about his/her salary while teaching Marx or a public defender bitching about the high cost of his/her loans, we’re all capitalists, baby, and it’s really fun to watch people deny their role in our consumer capitalism by being an artist whose primary concern isn’t money but then freaking out when their revenue source is threatened.

    As someone else noted, 150 years ago or so, recording began to replace live performance as the main source of money for musicians. That opened up doors for some/many and closed doors for others (who goes to see a crappy band when you can listen to a good one recorded?). Now, re-playing a song no longer requires a physical recording at all. Some doors are closing (mostly on the random people in the music “business”) while others are opening (the concept of the internet sensation, for one). THIS IS OUR SYSTEM. 

    Oh, and I just use spotify. morally more acceptable, but fuck a cd. that’s just an anachronism.

  • Nate

    The problem with looking at this issue as “just another swing to a new format,” is that it’s an over-simplification. If you look at how major media transitions effected artists and the creation industry (for lack of a better term) throughout each major paradigm shift — what you notice is that consumers always ended up compensating content creators MORE money over time.

    Live performance -> recorded music: didn’t kill recorded music, it added a revenue stream to performing artists, this didn’t alienate performing artists – rather it made them rich! later on, radio -> mass market singles: again ADDED revenue to content creators. fast-forward to as recently as the early 90s, artists were making more money when consumers purchased CDs to replace their cassettes and vinyl.

    What makes this newest paradigm shift so drastically different is that this is the first time people are giving content creators no money, instead transferring all of that money to: advertisers on piracy sites, apple, spotify and google… none of which pay a penny to the content creators.

    And we can sit in la-la land talking about how 20 somethings support the arts more than ever, and “I’ll steal this now, but pay you later” attitude… and while I wish that were true — the data just doesnt support it. All of the hard numbers show a direct corrollolation between falling revenues for artists, and increasing ad revenue for piracy sites.

    http://www.nytimes.com/2012/02/05/opinion/sunday/perpetual-war-digital-pirates-and-creators.html

    Kim Dotcom never paid a penny to artists — he had his 30 million dollar mansion to pay for, and his 18k/daily hotel room to run the company out of. THAT is some f*cked up shit to be supporting in one breath, while criticizing indie rockers for encouraging you to occasionally purchase their hard work for 10 bucks. damn!

    And, please be careful when you misrepresent artists as being “money driven” simply for attempting to defend themselves and their fair compensation for work — that argument is childish, and falls apart pretty fast under the lightest scrutiny. 

    If we can fight for a minimum wage, we can at least be civil when people working their ass off, making 30k are upset when Google lawyers making 500k fight to keep piracy sites operating scott-free.

    The funny thing is, that back in 2005, when many of us developed our opinions on this issue, people WERE, to a moderate extent, still purchasing albums and movies and TV. Since 2005, the shit has hit the fan, and I think it’s time that many of us re-investigate how we come down on this issue, because seven years later — it’s a completely different world.

  • Nate

    and don’t get me wrong — the solution is not prosecution. It’s getting places like spotify to actually pay people. It’s getting people to buy a record on occasion. It’s getting people to quit outright stealing films (that is going to kill movies faster than any of this). But most important to me, it’s raising awareness so that people think twice about where the money is going, and where it’s not going.

  • Tvox

     Another view: that the issue is more about the overwhelming data storm of music and how to get noticed given the glut.

    http://www.futurehitdna.com/is-stealing-music-really-the-problem/

  • Joe

     This commenter is obviously right.

  • http://twitter.com/KeystoneTake The Keystone Take

    Good points, Nate. Somehow some subscription based model thru iTunes or Spotify (and Amaxon for that matter) will need to come in to play. Or you know maybe tax the shit out of the 5 companies who actually ARE profiting handsomely as middle men from the labor of others and put that revenue back into the businesses.

  • Brentbohan

    Turd Ferguson

    Too many turds among the truffles.

  • http://www.facebook.com/larrywest85 Larry West

    It’s an OK point, but I’ve always been a CD guy myself. At the same time, as someone who also loves and does package design, the people releasing CD’s are putting in more time and effort into it than they did before to CREATE an experience. With a lot of CD’s, though, it really is just someone buying music, just like downloading something.

    When it comes to vinyl, I do agree, its something else. At the same time, though, vinyl is a different animal than a CD.