Hey there young people! Skrillex, amirite? Do you ride Septa? WANNA COMPLAIN ABOUT IT? Now you can.
The I Septa Philly campaign, which launched in April, is now in full swing, with a functioning website where you can go to share your Septa stories, good or bad. The whole thing is broken up into five categories: Clean, Safe, Easy, Affordable, and Eco-Friendly, which were all apparently real things people said to describe Septa somewhere. You can submit your own little video here talking about experiences riding Septa, or what is so great or awful about the whole system. Septa promises it won’t censor negative videos (sure), plus you can win shit; a weekly favorite video pick will win a monthly pass and a monthly winner will win concert tickets.
So where does this sit in terms of Septa campaign history? Well it’s certainly more people-friendly than, “We’re Getting There,” which had a whole “LEAVE US ALONE WE’RE DOING THE BEST WE CAN” vibe to it. So go ahead and let them know what you think, so they can launch their next campaign, “Okay, We Get It.”