File Under Things We Cannot Muster The Will To Get Indignant About: This “With Love, Philadelphia” Billboard
Now, a very Northampton, Mass view to take on this piece of advertising would be to say, “THIS WILL NOT STAND! THE CITY OF PHILADELPHIA IS ENCOURAGING MEN TO LEER AT PRETTY WOMEN ON THE STREET! DON’T THEY KNOW THIS IS ONLY CULTURALLY ACCEPTABLE IN ITALY?!” Another way to look at it would be, “Man, they have really run this ‘With Love’ campaign straight into the dirt and more than anything else, I’m just starting to get annoyed by the typeface.” We’ll take the latter, please, but over at philly.ihollaback.org, well, they’ve taken a different approach. (As of this writing, a whopping 73 people agree with them, and GPTMC is exasperatedly “looking into the matter.”) And while we support Hollaback’s general mission — to “end street harassment against women and LGBTQ individuals” — we also think it’s utterly moronic to get upset about this billboard and believe that, in any way, this contributes to a rapey, shitty, sexual culture. Would Hollaback level the same charge at, say, The O’kaysions, whose golden oldie “I’m A Girl Watcher” remains the definitive statement on everything that it means to be a student of physical beauty in the public space? Either way, WE SIDE WITH THOSE GUYS. It’s a beautiful spring day in Philadelphia. There’s beautiful people all over the place. AND WE’LL BE DAMNED IF YOU HUMORLESS TORI AMOS FANS MAKE IT LIKE IT’S A BAD THING TO LOOK AT THEM.