«
»

Guys, Let’s Seriously Stop Re-Branding Neighborhoods With New Names

So here’s the deal. In a city of neighborhoods, the people associate and define themselves by where they live. It’s pride. It’s history. And it seems that all developers and real estate people want to do is change those names. The re-branding has made a clusterfuck out of G-Ho/Point Breeze, had a failed attempt at Penn’s Village, and is now setting its sights on a name we never want to see changed: the ERASERHOOD. The Eraserhood (we’ll even begrudgingly accept Loft District) is in the midst of a re-branding attempt at being called … Callowhill.

This Flying Kite Media piece (which takes a look at G-Ho, Newbold, Midtown Village, and Washington Square West) is barely more than a pat on the back to developers and neighborhood associations that put forth these name changes, and while we respect the work that people do in neighborhood groups to clean up areas and make them safer, the whole name change thing just rubs us as real estate peeps trying to sell houses to confused suburban people who were told to avoid the Eraserhood. “Eraserhood? This isn’t in the Eraserhood, nice young suburban family, it’s in Callowhill.” Well, we’re here to say “NO.” It is the Eraserhood, it was the Eraserhood, and it will always be the Eraserhood. Because carrying a nail-bat in Callowhill just seems rude.

[Hand drawn map via bhiladelphia]

This entry was posted on Tuesday, April 10th, 2012 at 2:06 pm.

  • shawnkilroy

    i seen 2 white guys suckin each other’s dicks in public over in Callowhill.

  • ride1076

    I heard a girl who lived there refer to it as “Callowhill” a few years ago, and then she corrected herself and called it “Callowhell”. Therefore, I’m confused at how this is just now happening…again.

  • JoelMG

    I’m pretty sure it was called Callowhill before it was ever called Eraserhood. Ask residents there now, even the long term ones who have been there since the 70s, and they all refer to it as Callowhill. While Eraserhood sounds cool, I think it’s only called that by people who don’t live there.

  • JoelMG

    Developers would give it a lamer name like “Callowhill Village” or “Cal-hil”

  • EmptyTipJar

    How do two guys such each others dicks simultaneously while standing?

  • EmptyTipJar

    Well now that they’re closing the homeless shelters and plan on developing the viaduct, I think the original name (Callowhill) and the post-industrial hipster name (Eraserhood) need to go.

  • BenOnTen

    Welcome to The Eraser Hill Trestle Town Viaduct District!

  • friendlytip

    the original name for the neighborhood was Callowhill. It was only a short while ago that the name Eraserhead District/Eraserhood came into play, and frankly only used by Philebrity and possibly a few hipsters as a rebranding attempt.

    Callowhill has a long history you should maybe check out some time.

  • lastmonthsrent

    You can say goodbye to all that dick sucking once they get that viaduct off the ground.

  • betsy boss

    I don’t care what you say, it will always be Trestle Town to me.

  • nathan

    Stop trying to be cool. It was always callowhill.

    http://en.wikipedia.org/wiki/Callowhill,_Philadelphia,_Pennsylvania

  • Tim

    My father is a Philly old head. When I told him people were buying expensive condos in this neighborhood, he suggested calling the place “Suckersville.”

  • Tim

    @Nathan – yes if you can’t trust Wikipedia, who can you trust?

  • Tim

    The majority of people in Philadelphia know that area as “North Philly,” and pronounce it “Norf-Filly.”

  • guest

    Callowhill is most certainly not a rebranding.  That name for the neighborhood was around long before Eraserhood or Loft District.

  • Ryan

    LOL it’s been Callowhill for a couple of centuries. Is this article masterful satire? If so, I salute it.