By now, you’ve probably heard about famous rapper and future leader of the resistance Kanye West‘s insane Twitter rant last night. If you haven’t heard of it, may we extend you a hearty “Welcome to the Internet!”
In a series of 80+ tweets over a few hours, Kanye detailed the new company he is starting: DONDA. So what is DONDA? Firstly, Kanye’s tweet of “Spike Jonze and I want to do a Summer school that tries new forms of cuuriculim” doesn’t seem to be part of DONDA, though the thought of that is insane in every way. DONDA is also not the Jetsons movie that Kanye is reportedly in talks to be “creative director” of (althought by “creative director” we hope he means “playing the role of Rosie the robot”). DONDA is, “a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas … I am assembling a team of architects, graphic designers, directors, musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist, teachers.” West continued, “DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford … I want to put creatives in a room together with like minds that are all waaaay doper than me.” In short, all of those movies set in the future where one company rules the world were right, and that company is DONDA. West claims DONDA where “pick up where Steve Jobs left off.” In fact, it is already taken over the world, as Germans have taken to saying “Donda” to mean thank you.
Of course, as it is wont to do, the internet has responded with confusion, memes, and fake twitter accounts (where the main creative force is Elian Gonzales). So what is this? Is this the hilarious ramblings of an insane man? Or the insane ramblings of a hilarious man? We may never know, but if this is what 2012 has in store for us, we’re on board.
And if anyone wants to be a part of DONDA, which is a totally real thing that exists, you can shoot Kanye an email at contactDONDA[at]gmail[dot]com. This is right down Arthur Kade‘s alley.