Rant: Unless It Benefits Your Community, Your Kickstarter Campaign Is Beginning To Seem Offensive To Me

kickstarterSince it launched only two years ago, the website Kickstarter — a catch-all fundraising site where anyone can pledge money to a variety of projects in the works, so long as they are approved by Kickstarter — has dramatically and quickly changed the fundraising game. And the effect it has had on community projects cannot be overestimated. But here comes the rant: If we see one more band trying to get their record or video paid for on Kickstarter, we’re going to vomit.

Here’s why: As you are no doubt aware, we live in a time when funding for both arts and culture and community projects (especially in less well-to-do communities) has reached a point beyond crisis. It’s an endangered species. What Kickstarter has been great for is shoring up (or attempting to) this very divide. There’s currently 147 Philly-based projects up on Kickstarter, and the success stories are all around us.

But your indie rock band is not one of them. Why? Well, for one, the glut of indie bands trying to Kickstart their rock ‘n’ roll dreams arguably takes buzz/heat away from other (more worthy, and we’ll get to why in a moment) projects going on directly within the communities so many bands would say they love. There is a finite amount of money in the pockets of locals who will help other locals out on Kickstarter, and it’s not cool to go toe to toe with something that is, quite frankly, more important than you singing about your feelings. Real life is not like Fugazi, as we’re fond of saying on this site, but in Kickstarter, we see the potential for it to be a little like Fugazi, and in a quite nice way — if only you’d keep your Animal Collective fantasy out of it.

Here’s another reason: There is a time-honored system for indie bands to get their records made, which basically amounts to day jobs, paying gigs and hustle. It’s a bar for entry that has worked for most — some would simply call it “paying your dues” — and it’s something that, quite frankly, makes you a better musical artist. And the fact is, music exists in a realm of commerce that most of the other arts (and, to be sure, arts-related projects on Kickstarter) simply don’t enjoy. At the same time, music is everywhere: Throw a rock in Fishtown or East Passyunk or West Philly and you’ll hit someone who’s in a band. The need for music, thankfully, has almost always been well-served here in Philly. But for a wide variety of projects, from community centers and projects to dance or visual art, well, not so much.

Which brings us to the last bit here: There’s also a distinction to made between “high” arts and “low” arts. Or “fine” and, er, “not fine.” Because of that interface with commerce (i.e., “gigs”) we just discussed, music is a separate beast from, say, visual art or performance. This is for a reason: As low as your band’s chances are for wealth and international fame are, it’s even lower for your neighbor who does, say, site-specific installation or one-off dance performances in warehouse spaces. For artists like this, it’s either grants or patrons, and both are in shorter supply now than ever before. When you allow your vanity to ignore the way art and commerce works in this country and put your band on Kickstarter, you’re guilty of a kind of ignorance that spreads across not just your community, but also your solidarity with other artists who literally don’t have the same means as you. So cut it out already. Take your goddamned band off Kickstarter and just pay your dues like everybody else. You’ll be better for it.

  • http://justsayin2000.blogspot.com Fich

    Amen.

    Here are a few community development Kickstarter projects from West Philly: http://pourthescience.blogspot.com/2011/04/philadelphia-experiment.html

  • annie

    Have to agree with this rant.

  • http://crushingkrisis.com krisis

    Disagreed.

    Bands are using the site as intended, and your argument is full of faulty logic (A finite amount of money? Visual Art doesn’t exist in the realm of commerce? Etc.).

    If anything, there should be a “engages the community” flag on Kickstarter (and similar) to differentiate what I’ll call “vanity projects” like “fund my LP” or “I don’t want to have a day job while I paint for my next show.”

  • Fagnew

    “Real life is not like Fugazi, as we’re fond of saying on this site, but in Kickstarter, we see the potential for it to be a little like Fugazi, and in a quite nice way — if only you’d keep your Animal Collective fantasy out of it.”

    I like that because dude from Animal Collective used KS to play a show in Afica. Worst Kickstarter cause ever!

  • partytrainfolgers

    as a young visual artist with many, many, musician friends, i wholeheartedly agree with this rant. there is a HUGE difference between the financial viability of art and music today that is hard to understand unless you yourself have watched your possible grants and patrons wither and nearly disappear over the last 4 or 5 years.

    while it isn’t easy to make money being a musician OR an artist, people still pay cover charges to go to even the shittiest music shows. no one pays a cover charge to get into a gallery opening!

    don’t be selfish with the kickstarter funds. let them go to the people that really need them… visual artist and community engagers.

  • tips

    Full disclosure, Krisis: Are you a band dude? Have you used Kickstarter? Are you just saying this because you now feel appropriately ashamed?

  • http://www.noisenarcs.com tsarstruck

    I don’t know. Having “fans” of band prepay for an album (which is essentially what the $10 Kickstarter donations do) doesn’t seem like it takes money away from the more donation-worthy projects out there.

  • Jonny Otter

    Comes down to this: If I give you my money via Kickstarter to peruse your dream, how on earth can you justify spending a nickle of your own money on anything beyond basic food/shelter?

    I knew a girl who did Kickstarter for an art fellowship in Iceland and then took some round about Eurotrip exhaustion to get their (sipping Lattes and whatnot). Bullshit.

  • http://crushingkrisis.com krisis

    Full disclosure: I am in several bands. I have never fan-sourced a project – my entire recording studio is paid for out of pocket, and I give away CDs for each band (which I and my wife hand-assemble) for free at cost to me.

    I have given to dozens of crowd-funded LPs (including one today!), and have established amazing relationships with some of those artists.

    Full disclosure, tips: How much of your rant (and, potentially, dislike of “fund-in-advance” schemes for musicians) is a result of having “paid your dues” yourself as a musician, including the arduous process of fundraising for recording?

  • tips

    @krisis: Not much. Every time I’ve made a record, it’s always been funded either by a label or management. (File under “hustle.”) I’ve been really lucky.

  • http://crushingkrisis.com krisis

    Hustle counts for a lot, as does luck :) But, you definitely still paid dues.

    Ultimately, I think KS and similar filters out pure vanity projects by way of the community not giving to them. I see a lot of seemingly vain non-music endeavors on Philly KS.

    Also, some bands might (and do) really have a convincing argument for fan-sourcing, even while they are paying dues and working day jobs.

  • juliethopewayne

    I had a band ask me to animate a video for them. They used my name and links in their proposal which claimed to be just for a video. Their goal on kickstarter was 3000 and they raised 4200. They offered me 500 bucks and said they needed the rest for tour. Thanks Buried beds!

  • btidmatt

    This is more an issue of supply vs. demand than whose art project is bigger and better in bed. There’s a musician/band/venue/record shop within a stone’s throw of any point in this area because the people living here demand it. The lack of other artistic endeavors may simply be a lack of interest, which in this case, is not the fault of KS or any musician who uses it. If we want to crochet blankets or sculpt we’d find somewhere to satisfy that desire. Plain and simple – people will spend their money however they see fit.

    Additionally, what we should be more upset about is the ridiculous cut Amazon/KS take home at the

  • John V.

    Ouch. I was going to comment that I don’t see how musicians asking for fan support takes away from less easily commodifiable visual artists doing the same…but I think juliethopewayne’s comment just negated that argument.

    In general, though, I doubt the folks supporting whatever-indie-rock-band’s campaign would have just as readily given money whoever-installation-artist’s campaign. These are two separate audiences (though perhaps they intersect in weird, imbalanced ways)…and if there are more musician success stories, that’s because of the bigger, fundamental problem you mentioned – people are more willing to invest in music than visual art, for whatever reason.

    This doesn’t make musicans less deserving of crowd funding, if their crowd is willing to give.

    Good post / rant, though, and well-argued. This was a discussion that needed to be stared.

  • stevegoldberg

    But who is more responsible for this trend, the bands that make the kickstarter projects, or the people that give them money and make the projects successful?

  • Jonesman

    @juliethopewayne. the buried beds kickstarter was for a vinyl pressing and a video. the vinyl was pressed and the budget allotted for the video is going to another video artists. NONE of the money raised went to pay for a tour.

  • duckworth

    I think it’s tacky, personally.

    But if you don’t like it, instead of ranting against kick-starting bands, give a needy fine artist a financial boost.

  • FishtownFats

    @Tips –

    I sort of understand where you’re coming from, but your argument seems to be full of holes.

    To elaborate on what tsarstruck said, by and large these are independent bands that offer solid goods for a cash front – everything from an LP/download to elaborate house shows, etc. When you tally it all up, these bands are often on the hook for a lot of merch/work if they reach their goal. If they’re just asking for a handout for some fancy gatefold, I agree it’s BS…but I also think that a campaign that doesn’t offer anything in return is bound to be less effective.

    In that sense, your argument amounts to basically saying that no one should by a record/support a local band until every other more worthy cause is addressed. Also, do you really think that people are taking all the money they’d spend on more worthy nonprofits and are instead dumping cash into supporting bands?

    Do you shun Brian McTear’s Weathervane project (which also had a Kickstarter)? What about people donating to, say WXPN? Wasn’t last year’s Philebrity BBQ at Penn Treaty paid for via grant money?

    There is also the argument that the Kickstarter model helps cut out the middle man/A&R filter that isn’t often willing to invest in the more challenging/niche music. In a sense, Kickstarter gives bands a chance to be more independent – streamlining a method for people to support the music they believe in (and get the merch they would anyway), without having to worry about a label telling a band what to do and siphoning off profits.

    And no, I’m not a musician and I’ve never used a Kickstarter campaign.

  • dc

    find myself agreeing in part/whole with many posters on opposite sides of this debate.

    have to add that i think it all depends on the intended purpose of the market, which in this case is KS. say all you want about what campaigners & funders should/shouldn’t be doing; ultimately, KS decides what is proper.

    one could also make the case that KS campaigns such as weathervane drive more traffic to the site and increase visibility for such ‘nobler’ causes as ‘the urban orchard.’

    i dig philebrity in general, but i really dig this rant, ‘right’ or ‘wrong’. more please.

  • knog

    @tips “Not much. Every time I’ve made a record, it’s always been funded either by a label or management. (File under “hustle.”) I’ve been really lucky.” HUMBLE BRAG!

  • barryg

    If you think bands using Kickstarter is fucked up, you’ll love this: http://articles.philly.com/2011-04-05/news/29384841_1_funding-goal-amazing-teacher-post-proposals

  • emmkay

    If you’re trying to get your record paid by fans, why use something that takes a cut? I understand if you’re trying to get strangers to donate, but if you know who’s donating, you should try to get the whole dollar.

  • moderngal

    Great comments and article, all. I also have an anti-/pro point of response to all of this. I think it’s important that people are allowed to put their dreams out there. Philly hosts a similar thing off-line: some call it busking, and others ‘First Friday’, where people get to fund the artist of their choice but live and in-person.

    I certainly think it can get annoying if the artist in question doesn’t seem to make an effort into the type of things they are offering: like if you’re going to give money to something–you want to buy into the uniqueness that was put into the effort (I want you doing a handstand while drinking coffee upside down and playing the banjo).

    I’m certainly not going to fund something that doesn’t speak to me, and if I wasn’t the type of person to donate to grass-roots or visual arts before; Kickstarter campaigning isn’t going to make me less of a person who would donate–but it could also make me more of one apt to donate now, because I’m also checking out other people’s campaigns while I’m on KS.

    I think that it serves a purpose from both ends. It’s certainly too bad that there isn’t a button on Kickstarter that would both allow you to donate while you donate: like a mixed-arts agreement where you donate to a grass-roots campaign with a portion of the proceeds rather than Kickstarter: but hey, everyone has to make a living. Even the Kickstarters who started the Kickstarter. And what a campaign!

  • rodg

    @tips, would love to see some links to some community building efforts that you deem are more valuable/worthy/whatever to donate to. how can you possibly start a rant like this and not even direct people towards what you’re claiming to support?

    i think what people are tiptoeing around here, because it’s not exactly kosher to say, is that people in general, and even culture-oriented artistically-minded community-driven people, don’t give a shit about avant-guarde dance recitals in warehouses and art showcases in hallways.

    First Fridays get a lot of love in blogs, but like everything else, it doesn’t really translate to heads in the door or money in the bag. and sure, i’d like to see these people get some support because they’re doing their thing. but the reality of the matter is, as others have said, people will spend their money on what speaks to them. what is fun for them. what they WANT to. shows/albums/videos/all that crap is winning by far, and not because kickstarter is saturated by it, but because that’s what people prefer.

    don’t pretend for a second that music is all that supported in philly anyway. full disclosure: i do have a local band. we do not use kickstarter. we’ve played in a lot of cities in this country. philly ain’t the one that loves music the most. by far. so i’m glad to see – as rare as it is, despite your rant – musicians getting some money in their pockets to do what they love.

    it’s not taking the cash away from the guy who smears shit on a canvas (and hey, that’s cool! whatever!)……that money was never there to begin with.

  • juliethopewayne

    oh, right, the buried beds kickstarter was also to press vinyl- vinyl that would be resold, money being made back. And apparantly they lost money by giving away 25 dollar merch for a 15 dollar donation. Makes a whole lot of sense to me.

    “So i thought i’d explain our financial situation a little more. I know it seems like we have this $4000 to burn, but, it’s not that simple. Kickstarter takes $400, the records cost $2800. Plus, we have to pay out people’s premiums (and more importantly the heavy postage on the premiums), records, t-shirts, posters, materials, etc. all cost money. So, in the end, it’s still not enough to cover all the expenses. We just put out $550 to rent a van, and another $500 for CDs. Beaver and I don’t pay ourselves, but we do have to pay the other beds. The kickstarter was a way for andrew and i to not go $4000 into debt to put the tour together.”

    That’s fantastic. Just don’t ask someone to make a video for you and don’t use their name and information in your kickstarter title and description of where funds are being used when it’s actually an after thought.

  • Jonesman

    Juliet- you are embarrassing yourself. The band tried to work something out with you, but you were so offended by the first offer that you cut off all communications. You also never delivered on a promised 10 second preview of your work. Now you are defaming good people on the internet. Grow up.

  • schmoe

    Some of Tips’ better points notwithstanding, it’s incredibly tacky and passive-aggressive to call out a particular band with whom you have a personal issue on a local blog’s comment section, knowing full well they will see it.

  • http://www.yourdaughterstiedupinabrooklynbasement.com notefortheplaintiff

    I didn’t think you donated to KS and they decided who got the money. Maybe I’m wrong. I typically don’t know about a KS fund drive til I get an email or a Facebook post. There’s room for everyone on there.I’ve never seen a community based KS fund drive, but that’s probably because I don’t browse KS looking for the best cause — do people really hang out on the site looking for updates every day? I wait til they come knocking on my door.

  • http://twitter.com/trisloth Gordon Withers

    Some good points, but in my opinion, many incorrect conflations. My response: 
    http://gordonwithers.com/post/21340068019/rant-in-philebrity-about-kickstarter

  • http://twitter.com/kmarkworth Kameron Markworth

    It’s easy to look at a chunk of money and say “oh, that should have been used to do [this]” but that’s not how it works. You can’t assume that people will spend money on option A(rt) rather than on option B(and) if you take away option B. Nobody has a certain amount of capital allocated that can only be used to fund kickstarter campaigns.

    If a band hasn’t paid its dues, then their campaign most likely won’t be successful or it will be paid for mostly by friends and family. In the latter case, those people probably were not browsing kickstarter for interesting projects in the first place, and maybe this band’s campaign causes new people to discover kickstarter and some of the community campaigns that need funding.

    Don’t get me wrong though, I hate terrible indie bands as much as the next person.

  • lchill

    I get hit up for kickstarter campaigns for bands and indie films constantly. I know it can be annoying but I think your argument is incredibly flawed for some of the following reasons…

     1) Unfortunately, having a day job will not make you a better musician (except maybe by making you depressed enough to write more songs). At this point in the music industry the artists who are the most business-savvy or best a marketing themselves are the ones who succeed rather than the ones who are the best at say, making art. The weeding out system that we have for musicians weeds out, yes, lazy uninspired people who’d rather ask you for money than work a day in their life, but also the people who aren’t good at booking shows, or who aren’t good at selling themselves, which may have no relation to their ability to make good indie music.

    2) Many of the musicians on Kickstarter are hardworking musicians who actually have paid their dues. Unfortunately records don’t sell any more, so musicians have to find a way to pay for them in a market with an ever-increasing demand for free music. Personally I’d rather give to a kickstarter campaign than buy a record. I like the feeling (I recognize it’s just a feeling and I still don’t really know who’s taking a piece of the pie) that the my money is going directly to the artist rather than some record label, etc.

    3) I agree with the person bellow, just because we should all be spending our money on saving homeless children in Darfur or curing breast cancer doesn’t mean that a band should not do a kickstarter campaign. They’re basically unrelated. The people giving money on kickstarter literally determine what gets kick-started. So if you personally have a limited amount of funds and you want to spend your money on actual charities, tell that to the person who asks you for money. But don’t tell the band that they don’t have the right to ask you. And I would have to agree that most people probably hear about kickstarter because someone in a band asked them for money, and by virtue of exposing them to kickstarter more people might become aware of the other more socially responsible campaigns. So that’s kind of a win-win.

    4) I agree that we need more spaces for dance and visual arts in Philly, why don’t you start a kickstarter for it?

    That being said, if you know your friends are lazy, talentless jerks who would rather sit around and complain about how hard it is to make music than to actually try to do it with or without kickstarter support…  Don’t give them any money. Why are you even friends with those dudes? They sound lame.