Orchestral pop band Grizzly Bear’s attempt to promote its latest album, Veckatimest, fell flat today as the advertising campaign caused terror and confusion among Doylestown residents.
“We decided to raise our brand awareness by releasing a live bear to the tastemaking citizens of Bucks County,” said Grizzly Bear’s Ed Droste.
According to Doylestown resident Dora van Couver, the bear appeared in her back yard in the early afternoon. “He tore into my petunias real bad and scared the kids playing in the street. I called animal control, but he was gone by the time they got here.”
The bear eventually made its way to the Senior Center, where local curmudgeon Herman Bickford shouted at it. “Get off my lawn, I told it, but it wouldn’t listen.” When informed that the bear was part of an advertising campaign for the band Grizzly Bear, Bickford responded, “Grizzly Bear? That wasn’t even the right kind of bear. That was a black bear if I ever saw one. Kids these days wouldn’t know a real grizzly bear from the Queen of England.”
The bear’s current whereabouts are unknown, and the band is unhappy that it will have to pay the rental company extra money for every additional day. “We didn’t know that we had to keep the bear in the cage!” says the band’s Daniel Rossen. “It seemed so friendly, and we thought that it would be able to reach more potential customers if we set it free. It didn’t really work out so well, but it was totes worth it.”

This entry was posted on Thursday, May 28th, 2009 at 10:31 am.