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The Philadelphia Union’s Informative and Intimidating Brand Narrative: You Got A Problem With That?

Yesterday, to the delight of Philly stoners and sport sophisticates alike, Philadelphia’s own soccer league, the Philadelphia Union, revealed their name, their website, and their endlessly bad-ass/ridiculous Brand Narrative. It’s a history lesson in a compact unity-circle of a logo — every bit of it explained in the most don’t-even-try-to-mess-with-this-you-pussy tone possible. Even the reason behind the “Philadelphia” isn’t left unsaid. It’s the motherfucking anchor of our region in case you didn’t know, pussy. Join or die. 

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This entry was posted on Tuesday, May 12th, 2009 at 3:24 pm.

5 Responses to “The Philadelphia Union’s Informative and Intimidating Brand Narrative: You Got A Problem With That?”

  1. Nate Says:
    May 12th, 2009 at 4:13 pm

    This is so awesome I can almost forgive the stadium being located in Chester. Almost. But not quite.

  2. Hot Mess Says:
    May 12th, 2009 at 5:45 pm

    But they didn’t mention the baby blue

  3. ecortes Says:
    May 12th, 2009 at 8:15 pm

    You got to admit, even if you didn’t like the logo or the name, this explains everything. Although the stadium is in Chester, it’s part of our Phila region :).

  4. allthatjazz Says:
    May 12th, 2009 at 9:38 pm

    i am loving this. sign me up for overpriced hoodies, and can i get a soccer scarf too?

  5. scottmc Says:
    May 13th, 2009 at 10:01 am

    http://farm1.static.flickr.com/30/51877829_d1662f9c67.jpg

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