First Look: GPTMC’s “With Love, Philadelphia XOXO” Campaign
Having already wooed The Gays, The Suburbans and The Hipsters (though we are ideologically bound to remind you here that they do not exist), The Greater Philadelphia Tourism Marketing Corporation just revealed its next target this morning. The World! Or, Everyone Else. In addition to reaching out to The French (a noble, if perhaps risky, move), after the jump, you’ll see that lovers of powdered wigs and dirty martinis, among other things, are also on the new list. (Don’t they know we already live here?)
May 12th, 2009 at 2:28 pm
As long as the tourists don’t take away my freedom fries, I’ll be happy to direct them to a cheeseteak stand…
May 12th, 2009 at 2:30 pm
@phillygrrl Yay you! You’re the best kind of Philadelphian for that atty-tude.
May 12th, 2009 at 3:22 pm
WOW. Wow. Is it nerdy that I am crazy about this new campaign? I love that GPTMC continues to appeal to a younger audience with these hip campaigns. I want to send these to all of my NYC-crazed friends!
May 12th, 2009 at 3:25 pm
I have to be honest, I think all of these except the “powdered wig lovers” one are awful. Too cute, or something.
May 12th, 2009 at 3:37 pm
two Starr plugs huh
May 12th, 2009 at 3:52 pm
@Nate: with some 55 different executions of the creative, I’m sure you’ll find some that are non-cutesy enough for your tastes.
May 12th, 2009 at 4:28 pm
That’s World EFFING Champions to you, bub.
May 12th, 2009 at 9:40 pm
i’m a sucker for shit that makes our city look good. A+!
May 13th, 2009 at 9:47 pm
I really hope that these are draft copies, otherwise they fail for spelling MUSEUM wrong in the first ad.
May 14th, 2009 at 11:51 am
@JP5000 They are draft, you’re an eagle eye!