· But the good news is, it would seem the line is finally being drawn in the sand between that goofy Ed Hardy shit you see jagoffs in Old City wearing, and people who simply have a DIY mindset and a simple, clear, witty take on these most modern chest billboards. Take, for instance, the Fresh Melt Water Store that is opening this Saturday at the Piazza At Schmidt‘s, the new Bart Blatsetin project we told you about in January. Saturday’s opening, from 11AM-11PM, will most likely be a BBQ-cum-trunk show, with FMW having all their present gear available. Plus, there’ll be a load of performers and DJs throughout the day, including Slimfass, Dirty South Joe, Brendan Bring ‘Em, Frosty, PHSH, Law One, REEF THE LOST CAUZE, Brick and Mortar, Tsunami Rising, Guns Garcia, Patty Crash, The Uncanny and Cymarshall Law. See you there?

· But back to what we were saying about the ubiquity of those Ed Hardy-school douche-tees. Duke & Winston, the new line from local fella Seun Olubodun, might have a touch of that Arthur Kade cringe factor, but let’s just take it as a growing pain. Olubodun says his M.O. is “to create light apparel for those who appreciate refined, substantive and practical clothing. In order to fulfill that goal, we are dedicated to building upon the innovative and forward-thinking approach inspired by the streetwear style while at the same time distancing the brand from the flashy, fad-heavy trends and shameless glorifications of violent imagery that currently saturate that market.” How does he do this, for now? Large-image tees bearing the image of Winston Churchill and, coming soon, dog scarves. Like, you know, for your dog. Let’s keep an eye on this guy, shall we?

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This entry was posted on Wednesday, April 15th, 2009 at 2:45 pm.