Thievery Corporation: Comcast Goes Anti-Folk In New Ad Campaign
Whether you loved that movie Juno or profess to hate it (just like my baby sister and all her friends do, but dress just like and listen to all the same bands as the Juno kids), you can’t deny that those Kimya Dawson-penned deadpan acousti-punk love songs fairly anchored the movie. (At right: Michael Cera and Jodie Foster, Jr. performing “Anyone Else But You.”) The Dawson/Moldy Peaches vibe has become a kind of pop culture meme since Juno, and the latest corporation (after Free Credit Report Dot Com, of course) is Comcast, who’ve built their entire new “Dream Big” campaign around a grip of Dawson-soundalike tunes. Produced by a team called Smith & Foulkes out of a firm called Nexus in London, the tunes that accompany the fanciful spots are close enough in tone and style to Dawson’s material that we would not be surprised in the least if Dawson’s lawyers were able to drag Comcast into court on a Chester Cheetah/Tom Waits type of charge. Which, of course, we’d suggest they should. This is a pretty brazen ripoff. After the jump, the four spots — judge for yourself.
March 5th, 2009 at 11:38 am
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March 5th, 2009 at 12:11 pm
“The monkey on you’re back is the latest trend” – LITERALLY!
The rights to zee real must’ve been considered too exorbitant for two ugly people.
March 5th, 2009 at 12:16 pm
Wooks, just how many Philebrity logins to you have, brah?
March 5th, 2009 at 12:59 pm
Answer – one that finally works!
March 5th, 2009 at 1:13 pm
i think the call for a lawsuit is ill-advised and far reaching.
that said- i did think “Juno” when I first heard this ad come across the TV (i wasn’t actually paying attention to video at the moment). in hindsight- the jingle sounds way more like the “Somewhere Over the Rainbow” from Finding Forrester than anything else.
my .02
March 5th, 2009 at 11:55 pm
Wow, after reading your headline, I was trying to figure out what the DJ Duo “Thievery Corporation” was doing with Comcast to become ‘anti folk’.
Thiever Corp was just in town this past Saturday and thankfully had nothing to do with Comcast. http://www.philly.com/philly/entertainment/20090302_Thievery_Corporation_at_Electric_Factory.html