Comments on: Breaking: Daily News To Become An “Edition” Of Inky

By: ars

ars — Tue, 03 Mar 2009 14:37:43 +0000

sounds to me like they are trying to save $$$ on ap/wire service subscriptions.

By: Scoats

Scoats — Tue, 03 Mar 2009 13:14:33 +0000

It’s genius and if they tag The Inquirer, “An edition of the New York Times”, they can present even larger circulation figures to advertisers!

By: C. The Impaler

C. The Impaler — Tue, 03 Mar 2009 02:12:56 +0000

The logic here’s a bit funky. So, they can boast a bigger “combined circulation” to advertisers. That logic only works if advertisers putting an add out to reach that circulation get an ad run in both “editions.” Unless Philadelphia Media Holdings or whatever the front’s called have been making ad sales that go into both papers all along, it sounds like they’re actually slashing revenue for both papers. I’d appreciate it if someone can enlighten me otherwise, but this sounds like “denial accounting” to me.

By: tips

tips — Tue, 03 Mar 2009 00:07:19 +0000

I hear ya. It’s hard not to feel like this is all backwards.

By: Allan Smithee

Allan Smithee — Mon, 02 Mar 2009 23:58:07 +0000

This past Saturday morning was at Wawa’s doing the Wawa thing when I saw another customer pick up his morning papers.

Philadelphia Daily News
New York Daily News
New York Post

He passed on the Inquirer.

Just sayin’