Confidential To The Inky: Don’t You Guys Know That Philly Style Is In The Shitter Too?

The Philadelphia Inquirer will launch a glossy lifestyle magazine insert that will appear six times a year, the newspaper’s owner said Wednesday.
The magazine, which will be known as “I,” will launch Thursday and be distributed free with newspapers to 115,000 households and newsstands in affluent areas. [...] The publication will cover fashion, home décor, food and dining, entertainment and social events. Stories in the 56-page debut issue will include interviews with restaurateur Stephen Starr and an inside look at Eagles’ tackle Jon Runyan’s New Jersey home.
So let’s get this straight: Your numbers are down, way down. You’re missing loan payments. You’ve cut all you can cut for the moment. And people are STILL pissed off at you about killing the Sunday Magazine however many years ago. And the solution is… to drop an expensive glossy filled to the brim with utter fluff on a Thursday?
You people officially now deserve whatever happens to you.
PBJ: We Can’t Wait ‘Til They Just Rename This Bitch The Wachovia Times
Update: Sneak peek reveals: party pictures of rich old white people! Well played, I.















November 20th, 2008 at 4:21 pm
Are there still affluent areas?
November 20th, 2008 at 4:31 pm
glad they thought about how easily search engines would find a name like “I” when they named the thing…
November 22nd, 2008 at 11:15 pm
So I don’t get one of these puppies because I don’t live in an “affluent area?” Oh wait, I won’t get one because I stopped reading the Inky many years ago.