New Gyro Book Could Bring Back The Golden Age Of Laughing At Gyro
You might think that right after you just had to lay off 15 people, it may not be the best time to release a total jerk-off-in-the-mirror book about how absofuckingbrilliant your ad agency is. But then, you’re not Gyro. If you’re Gyro, you’re psyched that Virus: The Outrageous History of Gyro Worldwide, a coffee table book about how Steven Grasse invented The World As We Know It Now, has just hit the streets. We could not read this book without suffering a grand mal seizure, but luckily, that Philly Mad Men guy did. Among the book’s outrageous claims:
* Gyro invented viral marketing (ha!)
* Gyro launched the careers of Spike Jonze, Doug Aitken, and Quentin Tarantino, among others (ha! ha!)
* Gyro “was the first to capitalize on the latent sexual forces running through contemporary proletarian subculture…forever [changing] our collective notion of cool”
But strangely, we don’t think there’s anything in the book about how that “collective notion of cool” changed back to where it was before, once we all stopped listening to L7 and wearing chain wallets while Gyro continued to traverse in lame “irony” and “extreme” sports chic now only appropriate for 13 year old boys in the South. Well, nevermind: Let us just learn the lesson here — history isn’t written by the winners. It’s written by whoever can still afford to commission a vanity book about themselves. Come to think of it, Philebrity just turned 4 on Saturday: Doug Wallen, get at us, we have a project for you!
PhillyMadMen: Yr Head, Exploded
October 7th, 2008 at 2:00 pm
You’re a better man than me. In my blogpost, I intentionally left out a hyperlink to Amazon.com — lest I become unintentionally responsible for someone buying this piece of taintlick.
October 7th, 2008 at 4:24 pm
The Amazon reviews are funny. The positive ones were obviously written by Gyro employees or perhaps Grasse’s mom.
October 7th, 2008 at 6:03 pm
I was unaware the golden age of laughing at Gyro had passed.