Dept. Of Ye (Not Very) Olde Webjunk: HillaryIsMomJeans Gave The World A Little Bit Of The Ol’ Philly Charm
AS TOLD BY BEN KESSLER: When Barack Obama Is Your New Bicycle was growing in popularity, myself and a friend, Jeff Vogel, thought to ourselves “Man wouldn’t it be funny to do the same thing with Hillary but in a negative connotation?” Thus, Hillary Is Mom Jeans was born! We added a little twist that allowed users to submit their own “Hillaryisms” and couldn’t believe the hilarious stuff that we being sent in. Dave Martorana was brought on to help us with some extra code and we received an enormous amount of traffic for weeks. Submissions were in the thousands and pageviews in the several millions. The funniest part is that the average user was spending 4 minutes looking at the site, which is unheard of in web analytics. We were also featured on sites like Boing Boing, Gawker and a lot of chatter on Twitter.
Some of my favorite Hillaryisms:
“Hillary broke your TV with a Wiimote”
“Hillary deleted your wall post”
“Hillary is Finkle, Finkle is Hillary”
“Hillary cancelled Arrested Development”
“Hillary can’t has cheezburger”
Jeff Vogel resides in Logan Square, myself in the Art Museum/Fairmount area and Dave Martorana in Old City.
August 26th, 2008 at 4:12 pm
I know these guys. They work at NeatReceipts [full disclosure: my company works with them.] Hilaryismomjeans is just one of a number of amusing side projects, and they come up with pretty zany stuff in their day jobs too. NR holiday parties are unlike any other company shindig. My favorite HIMJ? It’s a toss-up between:
“Hillary ate your lunch out of the fridge.”
and
“Hillary invented RealPlayer.”
August 26th, 2008 at 5:36 pm
Hillary owes money all over town, including to known pornographers.
Hillary calls herself a vegetarian and eats chicken.