Lockfist Blowhard Rides Again: Inky Suffers 5% Circulation Drop, Philebs Blames Elizabeth Wellington Exclusively
Here is how the top 25 daily papers performed in today’s FAS-FAX report from the Audit Bureau of Circulations.
It covers the six-month period ending this past March 31 and is subject to audit.Total Paid Daily Circulation, Average Monday-Friday
Newspaper Name — As of 03/31/08 — As of 03/31/07 — % Change
[...]THE PHILADELPHIA INQUIRER: 334,150 — 352,193 — (-5.12%)
In related news, the Inky has retained the services of Gyro Worldwide to create a new campaign that reflects the new numbers, which is said to be less “Pigs Fly” and more teen angsty. New slogans reportedly in the running are “Pfft, Whatever,” “Nothing Matters And What If It Did,” and “REAL Suburban White People Don’t Get Their News From The Internet.”
Editor&Publisher: Pigs Fly, Then Land, And Begin To Dig
