Before the urban lumberjack got big love and made women citywide fall over like trees with breasts, there was Jerry Robbins, the face of Robbins Diamonds. Jeweler’s Row became an even sexier destination for women who felt empty inside and yearned for a rock and an even harder man. Whether you saw his mug on a billboard or tv commercial, or heard his rugged voice drawl “Yeahhhhhhh” on the radio, you were liquid gold in his capable jewelers hands. But then your Rockin’ Robbins unveiled his latest logo, even though he was already stylistically ahead of Philly’s Worst Logo Winner Steven Singer, and then you knew: The term stud belongs to one man and one man only.

Robbins Diamonds: When The Question Is Love, Ask Jerry

This entry was posted on Thursday, February 14th, 2008 at 12:21 pm.