Your Tax Dollars At Work: Does Before Bros
Falling into local ad agency Red Tettemer’s annual Groundhog Day campaigns is like getting sucked into some kind of Urban Outfitters/The Hills/Finnegan’s Wake vortex: You want to leave, really you do, but the whole thing is such a window into what some fratty, Vice-reading ad wonk thinks is cool that even though the work itself is maddening, you simply cannot look away. Yesterday, Red Tettemer launched GroundhogDuel.com, which is, believe it or not, their fourth viral series for the Pennsylvania Tourism Office — all of which makes us wonder that if you have to do a “viral” campaign four times over, it is A) no longer viral and B) you’re doing it wrong. Nevertheless, this year’s version features a long-ish DVD-type backstory on how Groundhog and Shadow are being pulled apart by fame, bitches and the game in general. This, then, segues into some kind of Flash game in which you can stare at the screen while the site plays the game for you. There is also apparently a blog, but we couldn’t bring ourselves to look at it. All of which, of course, begs a very burning question: Is this bringing people to The Keystone State? Because all it’s making us want to do is drink a gallon of Axe body spray and wait to see our own damn shadows for a change.
GroundhogDuel.com: I Downloaded The New Version Of Flash For THIS?
Previously: Big Ad Agency Party To Meld Dot-Com Era Excess With Present-Day WTFness
