People (like us) who basically move from one free drink to the next for a living are abuzz with snarky dread today. Like, you know, more than other days. For immediately after work, they’ll line up on Broad Street and slowly ascend to local ad agency Red Tettemer‘s 2wenty5ifth Floor Party. (Oh God, whoever made up that spelling, I seriously want to slap the iPhone dick right out of your mouth.) To those in Philly’s insular ad world, the RT25FP — OK, now slap the iPhone dick out of mine — represents the shining glitz of everything that Philly ad world aspires to be, but is sadly, ridiculously not. We went last year (it was a clusterfuck and everyone looked like either Mac guy from the Mac/PC commercials or one of the drones from The Real World Denver), and more than all that, it was the single biggest gesture of corporate desperation-for-cool we’d ever seen. But this year takes the cake: In addition to booking ?uestlove and Plastic Little (whose money game we’d never front on, but still), they’ve also booked Tay Zonday, currently in his 14.5th minute of Chocolate Fame. To those going, a word of warning: This is the toxic, awful happy hour that not even Jay McInerney could have warned you about. To those not going: Just do what we did and say you spaced on the RSVP. You’ll respect yourself in the morning, even though the forecast calls for still more, always and forever, Chocolate Rain.

This entry was posted on Friday, October 26th, 2007 at 2:40 pm.