Among the benefits to Philly.com and Yahoo! are:

* Enhancing online revenue for Philly.com using Yahoo!’s industry-leading display advertising technology;
* Leveraging Yahoo!’s national online advertising sales force to promote Philly.com inventory to national advertisers;
* Having Philly.com’s sales force represent Yahoo! to its local clients;
* Implementing Yahoo!’s paid search technology across Philly.com; and
* Distributing Philly.com’s high-quality local content across the Yahoo! network in places where Yahoo! users have interest in Philadelphia’s local news, sports, finance and in other vertical content areas.

Something tells us this could be the result of a three-card monty game in which somebody managed to convince Philly.com prez Eric Grilly that in 2007, Yahoo is still worth a flying frig and that some other thing called “Google” is just a young upstart who could never topple this Internet giant.
YahooBiz: After We Finish Reading This Story, We’re Gonna Peep The New Episode Of Friends

This entry was posted on Thursday, August 16th, 2007 at 11:22 am.