The Philebrity Index: PhillyMag’s Ever-Present Bag Of “Wah, We’re Fucked” Numbers
· Number of non-Philadelphians PhillyMag claims were at the Philly Jawn in Austin, TX, back in March: 1*
· Amount of win-a-trip-to-Philly entries reps from uwishunu.com collected at the gig that day/estimated day-long pass thru at the Jawn: 70/350
· Starting budget for uwishunu.com’s first year: $2.5 million*
· Starting budget for Philebrity.com’s first year: $60
· Amount of money rumored to be lost on aborted PhillyMag web redesign earlier this year: $500,000
· Number of “super-fun, gotta-do, never-miss things you love down the Shore” in current issue of PhillyMag: 57
[*Source: Philadelphia Magazine, "Are We Cool With That?," Dan P. Lee, June 2007]
May 24th, 2007 at 2:19 pm
2.5 million? you must be exagerating. and I am sure you are. UWISHUNU cracks me up. They post something like its a great find and its McGlinchey’s or something. Its like every day is their first day in the city.
May 24th, 2007 at 4:23 pm
A few items:
$2.5 million is the budget supporting the global uwishunu initiative, a destination marketing program promoting the story of the unconventional Philadelphia to the world. Yes, there is a blog component, and it is one small (yet important) component of an overall integrated tourism marketing campaign.
This funded initiative is supporting Philadelphia’s lesser known neighborhoods, small businesses, independent creatives, artists, musicians and more while at the same time telling the rest of the world about this new Philadelphia.
And yes, full disclosure, I work for GPTMC on uwishunu;)
May 24th, 2007 at 4:30 pm
the user submitted post about ‘finnegan’s’ [no wake necessary] is pretty awesome.
May 25th, 2007 at 9:49 am
Global UWISHUNU initiative? Now that is cracking me up. I think I get it now though. UWISHUNU’s audience is not me. IALREADYKNOW. Its NJ and Delco and beyond! It’s global baby! Today’s big story — The Knack at the World Cafe!