Your Tax Dollars At Work: Punxatawney Phil’s Viral Marketing Campaign

groundhog day

Upon entering www.GroundhogCrossing.com, visitors find themselves in the driver’s seat of a vehicle on a highway thousands of miles from Punxsutawney, listening to an urgent radio bulletin about the missing Shadow and his Groundhog counterpart in hot pursuit. Site visitors can zoom in on an interactive map, select any of the dozens of video clips available of Shadow-spottings across the country, sign up for email and text alerts when a new video is posted, and leave text and voice messages via their mobile phones as to why the Groundhog and his Shadow should return for Groundhog Day.

In addition to sending and receiving text messages and viewing others’ texts, users can click on the cell phone sitting on the dashboard to leave a voice message and hear others’ messages. A few select text and voice messages will be shared with all mobile participants. The final text message, on the morning of Groundhog Day, will immediately let subscribers know if the Groundhog saw his Shadow in Punxsutawney, or if there will be an early Spring.

In addition, Phil will be holding onto select phone numbers for year-long late night bootytexting. That’s just how Phil rolls.
PRWeb: Yo, Where My Groundhog At?
Related: VisitPA: The Shadow Knows!

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