If you haven’t yet seen the ad campaign for Plastic Little’s debut album, She’s Mature, do your brain a favor and check it out. (Click the one at right to enlarge, and go here to see the rest of them.) Designed and written by PL emcee Jayson Musson, they’re not a far cry from the “Pack Of Rats” posters that almost got his ass kicked out of UArts a few years ago for presumed “hate speech.” That’s not what they are, though; rather, the campaign is some of the most incisive commentary on hip-hop and hipster life we’ve seen. And they’re funny as hell, too. But Vice magazine seems to not think so. According to Gaper’s Block:

The first advert, which detailed a hipster‚Äôs homoerotic fantasies involving Jay-Z (pictured), largely passed without comment. But when a follow-up featured a passing dis of hip-hop clothing line Triple5Soul; the mag‚Äôs editors — fearing a loss in revenue from a staple sponsor — pulled the band‚Äôs card post-haste.

Philebrity has contacted the group’s camp and they confirm that in fact, this is true. Says Megan Newcome with ToneArm, the group’s label, “I think we were the first advertisers to ever get banned from Vice. [The banned ad was] saying something about ‘Plastic Little will piss in your 555 Soul bag’… Triple 5 Soul threatened to pull all their advertising, so we got banned. But it was temporary because now, we’re not banned anymore. The Nike ad we wanted to run didn’t make the cut either.” So there you have it: Plastic Little, party rockers and, now, adbusters. Right on.
Previously: Gyro Coolhunts Jayson Musson
Plastic Little On The Philebrity Player

This entry was posted on Tuesday, January 30th, 2007 at 5:14 pm.