Radio Jive: Y-Rock On XPN’s Prices SLASHED!
From the Department Of Emails We Don’t Think We Were Supposed To Get:
YROCK on XPN is WXPN’s new modern rock radio program (born from the ashes of what used to be Y100
in Philadelphia).
On-air 10 hours per week, and also streaming 24/7.The package:
Total 16 spots over the course of 1 week- 10 spots on the YROCK web stream
- 6 spots on XPN on-air weekends
- all prime dayparts$920 per week (net)
Yeah, we’re gonna be lining up for that, guys. It’s funny: This whole Y-Rock On XPN experiment is going just as well as we thought it would. If you’ve been listening ‚Äî and we have ‚Äî you’ll know that every prediction we made is coming true: Somehow, someway, the Y-Rock programming on WXPN is actually making the normal XPN programming hipper. Could the big slash be an indicator that the ship is starting to take on more water than it can hold? Just about every XPN source we’ve spoken with has had major misgivings about polluting their station with The Ghost Of Emo since the get-go. So who is surprised here? Not us, not you. If anything, thus far, it’s been a kind of revelation: We didn’t know how good we had it when WXPN was simply, proudly, WXPN.
November 8th, 2006 at 12:07 pm
..as an avid blog reader and also a listener of Yrock i found this posting very interesting. i’ve never been directly on the selling side of radio, but I have had my share of experiencing the buying side. i have always found it to be true that even the hottest, biggest radio stations will present a quote on quote “sale package”…so unless that means that everyone in the number one spot is about to slide straight to the bottom, I can’t say that I would take this as a sign of upcoming failure or even a current struggle.