You’ve got to love DN blogger Will Bunch. He’s kind of like that guy in the old sci-fi movie that gets innoculated with the monster juice so he can research just what makes these crazy monsters tick. But then his paws get all hairy, his girlfriend freaks out, his best friend tries to pop some buckshot in his ass, and the next thing you know, he’s like, “Fuck this. It’s way better just being a monster and living on monster time, eating monster food and making monster money.”
Case in point: His rather bold post today analyzing and speculating on the future of PNI and newspapers in general. Showing an amount of forthrightness hardly ever seen in a physical paper’s test-the-waters blog, he cold ‘fesses:

We have, for the most part, allowed our product to become humorless and dull. In an era when it seems most people truly will be famous for 15 minutes, newspapers have stubbornly avoided creating personalities…or having a personality, for that matter. In a pathologically obsessive quest for two false goddesses ñ named Objectivity and Balance ñ we have completely ceded the great American political debate to talk radio, cable TV and the Internet, where people have learned that politics is actually interesting and even fun when people are allowed to take sides.
[...]If we donít change, we will die ñ and it will be our fault.

All of this, wrapped up in a send-up of The Philadelphia Experiment. He wraps up by saying that the Daily News‘ remaining post-cut staff of about 110 should just buy the thing out from Knight-Ridder and actually make it an instrument of change, as opposed to, you know, an instrument of float.
We couldn’t agree more. Zach Stalberg, where are you?
Attytood: Take This Job And Shove It

This entry was posted on Tuesday, October 25th, 2005 at 9:16 am.