Watch as the Daily Pennsylanian gets its knickers in a twist over the forthcoming American Apparel store at 37th & Walnut. And oh, the questions! Will CEO Dov Charney personally molest Penn students/employees? Will this be a good thing? Do Penn students understand that behind sexy advertisements there usually lurks a a wild sex monster? Is this a good thing? Will the stores take Amex? We’re so confused! Hey, I know: Let’s ask senior Laura Capelli!

“People around here are fairly educated consumers and will know what is trying to be done with advertising,” Cappelli said. “They will buy clothes based on quality and style rather than how they are presented.”

Yes, yes. That totally worked for Abercrombie & Fitch. By the way, Laura, that’s a really cute top.

However, when informed of the harassment charges, Cappelli’s opinion changed.

Oh no!

“People will view the store in a more negative light because now it puts the store decorations in a different context,” Cappelli said.

Somebody get admissions on the phone. There’s a lot of explaining to be done.
DP: Dov Base And DJ E-Z Rock

This entry was posted on Wednesday, July 27th, 2005 at 2:27 pm.