Breaking News: Gyro Still Trying Too Hard

vultureSomething those of us in The Culture Industry keep near and dear to our hearts is the idea that it’s not nice to talk shop when the sheep, I mean, the kids are in the room. It makes them feel funny. Like maybe they’re just pawns in a big business game or something. That’s why we winced and winced and winced when we came across The Vulture, Gyro Worldwide’s monthly newsletter to coporate America about how to market to the kids ó†a kind of coolhunting for people who generally don’t know what coolhunting is. So what’s on the hot list for Gyro this month? Space 1026-ers! (They never get tired of raping them.) Gold! (Let’s call it “yellow ice!”) Burning Man! (Uhhh, Burning Man?) iPod accessories! Man, we need to take that headline back. We’re not sure you guys are even trying at all.

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